Manchester United in Sponsorship Handle Bwin

Manchester United in sponsorship handle Bwin

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16 August 2012

Manchester United has signed a three-year sponsorship handle sports betting business Bwin for an undisclosed amount, making it the club's "main online video gaming and betting partner".

Bwin is the t-shirt sponsor of Real Madrid and a partner to Bayern Munich.

Last week, United floated its shares on the US stock exchange, raising $233m (₤ 150m), less than originally hoped.

The flotation values the club at more than $2.3 bn, making it one of the yohaig code most significant sports clubs in the world.

Last month, the club signed a shirt sponsorship deal with US vehicle brand name Chevrolet which will begin in the 2014-15 season.

Manchester United now has 28 different sponsors, external, with Aon the club's main shirt sponsor.

'Great opportunity'

"As Europe's leading online sports betting operator, football is essential to our long-lasting success, comprising around half of our overall sports wagering profits of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's parent company, Bwin.party.

"Man Utd has 569 million followers outside of Europe, supplying us with a great chance to bet9ja's welcome offer collectively designed and innovative products in countries that do not yet permit genuine money online sports wagering," he stated.

Manchester United has actually been controlled considering that 2005 by the Glazer family, the billionaire US sports investors who likewise own the Tampa Bay Buccaneers Football franchise.

About half of the $233m that the club raised from its flotation will go to settling the club's financial obligations, with the rest going to the Glazers.