Wayfinding refers to the systems of signs, symbols, colors, and other visual cues that help guide people through a physical environment and enhance their understanding and experience of the space. It's an essential aspect of architectural and urban design, helping individuals navigate complex spaces like airports, hospitals, and corporate interiors. Wayfinding extends beyond simple directional signage to include all methods of communication in a physical space that contribute to a person’s understanding of and journey through that space. It's not just about telling people where they are, but also about guiding them to where they need to go, and doing so in a way that aligns with a brand's identity. As an outdoor signs for business executive, entrepreneur, or corporate leader, you understand the importance of creating a cohesive brand image and enhancing customer experience through every touchpoint.

vivid imagery

Chris is one of the founding partners of Bridgewater Studio and brings over 20 years of Film, Television, and Theatrical design experience to the Bridgewater team. His projects have ranged from intricately detailed props and models to large-scale sets and sign company dallas environments. Outside the studio, he can still be found on film sets and is always looking for a new part of the world to visit. From calming nature backdrops in wellness clinics to bold graphic art in offices or gyms, a mural can help tell your brand story, set the mood, and create a memorable experience for visitors. With custom artwork, the possibilities are endless—and the impact is lasting. Need creative signage for a daycare, school, or children’s play place?

ERIC CUPCEO, BRIDGEWATER STUDIO

The black-and-white color scheme is clean and understated, letting the minimalist logo and serif typography do the talking. Instead of shouting for attention, this design draws you in with its simplicity and balance. The text along the bottom of the awning clearly communicates the product range, giving passersby a quick snapshot of what’s inside.

Mixed Material Monument Sign

Tactile signage is another option that’s starting to become popular. Adding texture to signs creates a layer of visual interest, and the textures used can reflect the environment around the sign. In addition to adding a unique look and feel, tactile signage is more memorable, and it draws attention and will stick with people, unlike less interesting signs. You will probably see more nostalgia in sign designs in the next few months. However, it will be popular in window signs, interior signs, and decorative elements.

"Modern" Signs

• It can educate, tease future developments, or share the values behind the project—all while maintaining site safety.
• By cleverly turning the "O" in "York" into the shape of a racquet, the sign instantly communicates what the business is all about—without needing extra words or explanation.
• Each donor name is given its own raised plaque with colorful edges, adding dimension and vibrancy to the overall composition.
• It communicates gratitude and permanence, reminding everyone who passes by of the people who helped make the project possible.
• In this case, the thoughtful combination of natural wood and a sleek, modern sign face results in a design that’s both professional and inviting.
• While they may not fit the mold of traditional signage, window displays are a vital part of retail communication and branding.
• Click on the links below to jump to specific signs we’ve designed and installed.

This parking sign shows that even the smallest signs can still be unique! If you’re looking for inspiration for smaller custom led signage smalls on your property, consider adding a small image or icon. Also, consider the colouring and font choices - all of which can influence the overall look of your sign.



This stunning example from Tiffany & Co. uses bright, winter-themed signage to create a full archway around the entrance—transforming the storefront into an eye-catching experience. This is fairly common with cafes and restaurants, but this sleek and modern sign shows just how awesome it can look. These signs shouldn’t replace storefront signage (which can light up at night), but works perfectly in addition to other signs. In contrast to our modern design above, this creative rustic sign is sure to grab attention! Bars, cafes, antique stores, and other small businesses may benefit from rustic signage. Office signage like this does more than label a space—it reflects your identity, builds client confidence, and helps set the tone for the services you provide.